Hotel Marketing/Revenue Plan Software. A unique software tool for professional hotel sales & marketing managers to complete their annual Marketing/Revenue Plan in a structured and and easy follow manager. MAPS II gives users the means to confidently plan their sales & marketing strategies with the help of a self-computing software application that incorporated "checks & balances" for all data input sheets.

Hotel Marketing (Revenue Plan Software) includes the following functions:

Hotel Basic Information, Executive Summery & Key Results, Competitive Product Analysis, Price Mapping, Pricing Diagnostics, Pricing Analysis, Room Demand by Markets (Monthly Segmentation Breakdown), Room Demand Analysis, Market Share Analysis, Geographical Source Markets, Market Demand Indicators, Demand & Supply Analysis, Distribution Channels, SWOT Matrix, Account Management Data Input Sheets, Sales Platform Diagnostics, Market Action Program Worksheets, Food & Beverage Spread (Monthly Meal-Period Breakdown), Catering & Function Space Analysis (Monthly Segmentation Breakdown.

Hotel Marketing (Revenue Plan Software System) features:

- BASIC INFORMATION.
- EXECUTIVE SUMMARY & KEY RESULTS.
- COMPETITIVE PRODUCT ANALYSIS.
- PRICE MAPPING, PRICING DIAGNOSTICS, PRICING ANALYSIS.
- ROOM DEMAND BY MARKETS (MONTHLY SEGMENTATION BREAKDOWN).
- ROOM DEMAND ANALYSIS.
- MARKET SHARE ANALYSIS.
- MARKET DEMAND INDICATORS.
- DEMAND & SUPPLY ANALYSIS.
- DISTRIBUTION CHANNELS.
- SWOT MATRIX.
- ACCOUNT MANAGEMENT DATA INPUT SHEETS.
- SALES PLATFORM DIAGNOSTICS.
- MARKET ACTION PROGRAM WORKSHEETS.
- FOOD AND BEVERAGE.
- CATERING & FUNCTION SPACE ANALAYSIS.

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